Email Marketing Strategist, Designer, & Developer
I leverage customer data to build personalized experiences and develop strategic customer relationships. I work tirelessly to scale email marketing engagements and revenue for my clients.
Why Me
I don’t just 'drive traffic' and count clicks — I am committed to creating engaging content for all stages of the user journey to generate and nurture leads, educate prospects, convey competitive differentiation, increase brand awareness, optimize the paths to conversion, and provide intuitive user experiences. My clients typically see a return of $44 for every $1 they spend.
Your project needs a specialist who is passionate, meticulous, transparent, and believes in 'Measuring twice and cutting once.' You need me!
Beyond email design and development, I have exceptional knowledge of conversion rate optimization, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I realized triple-digit revenue growth (114%) year over year and transformed the database from a stale 64,048 to 342,723 in my first year (that's a 435% lift).
What I do
◆ Develop behavioral marketing automations for one-to-one messaging from strategy, design, and coding to testing, implementation, and analytics
◆ Plan end-to-end execution of email programs meant to educate, convert, and retain users at all stages of the customer journey
◆ Create intuitive user experiences to engage and delight your prospects and customers
◆ Design and develop optimized landing pages that position your lead magnet or offer as a must-have and captures prospect data
◆ Monitor email reputation and ensure email campaign deliverability
◆ Establish targeting strategies based on customer lifecycle segmentation
◆ Measure performance and report on key metrics tied to company goals
◆ Track and analyze user behavior to gather and apply insights to experimentation agenda
◆ Make and test hypotheses about user segments
◆ Plan end-to-end execution of email programs meant to educate, convert, and retain users at all stages of the customer journey
◆ Create intuitive user experiences to engage and delight your prospects and customers
◆ Design and develop optimized landing pages that position your lead magnet or offer as a must-have and captures prospect data
◆ Monitor email reputation and ensure email campaign deliverability
◆ Establish targeting strategies based on customer lifecycle segmentation
◆ Measure performance and report on key metrics tied to company goals
◆ Track and analyze user behavior to gather and apply insights to experimentation agenda
◆ Make and test hypotheses about user segments
Experience
• 3 years at a full-service creative agency as Email Marketing Manager and UI Design Lead turned Art Director working with startups, mid-level, and enterprise companies.
• 2 years as Head of Marketing at a Ship Sticks, the world's largest golf bag shipper.
• 2 1/2 years as a full-time Independent Contractor servicing: Elizabeth & Clarke (beautiful, affordable, and Unstainable work essentials), Lime Energy (commercial energy-efficient upgrades), BACtrack (smartphone enhanced breathalyzers), Ace Exhibits (signs and displays), and Cleanetto (SAAS for cleaning companies).
Past clients: Nanit (smart baby video and breathing monitor), Airvel (private air charter booking engine), Gundlach Bundschu (Sonoma Coast vineyard and winery), Koha (premium pet food), Hopebox (uplifting gift box subscription), Toynk (toys and collectibles), Lovey&Grink (the softest pajamas for kids), Morrow Mechanical (Houston area HVAC service), Desert Farms (camel milk products), and Hello Bonafide (women's supplements).
Past clients: Nanit (smart baby video and breathing monitor), Airvel (private air charter booking engine), Gundlach Bundschu (Sonoma Coast vineyard and winery), Koha (premium pet food), Hopebox (uplifting gift box subscription), Toynk (toys and collectibles), Lovey&Grink (the softest pajamas for kids), Morrow Mechanical (Houston area HVAC service), Desert Farms (camel milk products), and Hello Bonafide (women's supplements).
Marketing Toolbox
Email Service Providers: Hubspot, Klaviyo, Active Campaign, MailChimp, SendGrid, Listrak, Bronto, Shopify Plus, and more
Design Tools: Sketch App, Photoshop, Illustrator, Invision App
Funnel Builders: Hubspot, Shopify Plus, Unbounce, Lead Pages, Wordpress
Design Tools: Sketch App, Photoshop, Illustrator, Invision App
Funnel Builders: Hubspot, Shopify Plus, Unbounce, Lead Pages, Wordpress
More than a Marketer
When I am not delighting users with custom experiences, I enjoy time with family, historical fiction, board games, and the serial comma.