Challenge
Increase Ship Sticks' golf club, ski, and luggage shipments by 15% before high-summer lull.
Solution
2 Email Drip positioned as loyalty reward as thank you for Ship Sticks' 2017 Golf Digest's Best Golf Club Shipper Award.
Responsibilities
strategy, design, coding, Litmus testing, implementation, A/B testing, and analytics.
Tactics
Segmented emails by user type and purchase cohort.
A/B tested incentive: percentage discount vs. dollar credit (percentage won by 12%).
Unique promotional code for each recipient to accurately measure results (shown below as BESTINGOLF)
Results
36.01% open rate
6.53% click-through rate
24.19% conversion rate
6377 transactions
